Did You Know?

56% of Local Retailers Haven’t Claimed Google My Business Listing
Even more haven’t claimed their local listing with other local listings websites.
local listings
Source: Brandmuscle [1]

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55% of teens and

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41% of adults already use voice search daily

As of July 2015, over 30% of all searches returned rich answers. Many of these answers were in response to “who, what, when, where, why, and how” queries.

rich answers

smartphone usage

The average attention span of human beings has fallen by four seconds during the last 20 years, from 12 seconds to 8 seconds, mainly because of the mobile revolution and the increased use of smartphones in the current years. The study commissioned by Microsoft surveyed 2,000 participants in Canada and studied the brain activity of 112 others using electroencephalograms. The study did however find that the ability of humans to multitask has improved.

dual screenA study by the National Centre for Biotechnology Information and the National Library of Medicine in the US that found 79% of people regularly “dual screen” by using portable devices while watching TV, allocating their attention differently based on what interests them more.

73 percent73% of consumers prefer to do business with brands that personalize shopping experiences. However, the majority of these personalization solutions can only approximate what shoppers want in the context of a specific transaction. Today’s shoppers demand that retailers not just recognize them, but know them – know their size, preferred fit, colors, favorite brands – and be able to predict what they’ll buy in the future.
Source: Gigya [2]

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The average Bounce Rate for URLs on the first page of search results is 46%

The average Time on Site for the top 10 URLs is 3 minutes and 10 seconds.

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References & Citations

 [1] Brandmuscle’s State of Local Marketing Report is an annual barometer for global and national brands as they develop their local marketing plans for 2017. The State of Local Marketing Report surveyed more than 2,100 dealers, agents and franchisees and identifies a number of opportunities as it relates to local marketing.

[2] Gigya – managing customer identities, collecting first-party data and creating relevant user experiences. gigya.com